When potential customers search for your business by name on Google, they will see the images displayed directly on the search results page. These panoramic images will also be published on Google+ Local pages, Google Maps and other Google properties and give customers a better sense of the layout, decor and beauty of your business interior. Using easy-to-use html snippets or Maps APIs, you can also link to these images from your own business website, attracting potential customers who visit your website too.