What is Pay Per Click?

This term may sometimes be called “cost per click”, referring to an advertising model used to direct traffic to websites. Advertisers pay the publishers when an ad is clicked. Pay per click is essentially the amount spent to get an advertisement clicked.

If you’re just starting out in business or need a leg up on the competition, Virtuo Pay Per Click is highly recommended. Paid Search is by far the quickest way to generate targeted consumers to your website. When people don’t know the name of the business, they’ll often search for the type of business they want to shop at. Until you start to show up in the regular search results, Pay Per Click can help your business show up in search results and give people searching an opportunity to see new options. PPC advertising is essential to a start-up customer acquisition strategy. It provides instant brand visibility and measurable results.


We understand how challenging it may be for a small business to deliver an effective PPR campaign with a limited budget, so we are here to help. Let us jumpstart your digital strategy with PPC advertising!


Our PPC services include:
  • Comprehensive campaign audits
  • Competitive analysis
  • Keyword research
  • Ad writing
  • Landing page development
  • Geo-targeted PPC
  • Google AdWords PPC
  • Bing/Yahoo Adcenter PPC
  • Facebook PPC
  • Youtube Advertising
  • Complete campaign restructuring and rebuild (for existing PPC campaigns)

PPC Advertising can be used with any budget small or large. Results are always guaranteed, which will include an increase in quality traffic, lead generation, lead conversions, and more. If you are ready to generate more sales and attract new customers, just let us take care of the rest. We will help you build, run, maintain, and measure the PPC campaigns for the best return on investment possible.


Google AdWords

Google AdWords is perhaps the most popular form of PPC advertising for small businesses. It allows you to control your expenses by setting daily maximums for each ad. Your advertisements are placed at the top or bottom of, or beside, the list of results Google displays for a particular search query.

To build an effective PPC campaign, we will start with creating a broad range of keywords related to your business and over time, narrow them down to identify the most effective ones. As Google must be paid every time a user clicks on your advertisement, it is crucial to identify which keywords are the most useful and which to eliminate (ones that do not generate quality traffic).